2. Calendar of Events - lets your visitors know what's happening
3. Blog about interesting topics - blog about things they want to hear
4. Explain well - give details and have an opinion, always reply to comments left by visitors
5. Special Promotions - sales, discounts
6. About the business - so people know the basics about it
7. Pictures & Videos - costumers can get a look at what your selling
8. Advertising - links, have a facebook page
9. Not boring - use fun fonts, catchy headlines and creative backgrounds to make it more appealing
10. Avoid putting others down - don't make the competition sound bad just to improve your sales - delete unnecessary things
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